Revenue Calculator
Revenue Is the Top Line for a Reason
Before profit, before margin, before any of it — there's revenue, the total amount a business brings in before a single expense is subtracted. This calculator handles the two most common revenue questions: what total revenue a given volume and price produce, and how fast revenue is growing (or shrinking) between two periods.
The Formula
Revenue Growth = ((Current Revenue − Previous Revenue) / Previous Revenue) × 100
Where This Calculation Matters
- Sales forecasting — projecting total revenue from an expected unit volume and price point before a launch.
- Period-over-period reporting — tracking whether revenue growth is accelerating, flat, or declining month to month or year to year.
- Investor updates — growth rate is often the single most-watched metric in an early-stage company's reporting.
- Pricing experiments — comparing total revenue under different price points against expected volume changes.
Reading a Growth Rate
A revenue growth rate is only meaningful in context: 10% growth is exceptional for a mature company but a warning sign for an early-stage startup. The same formula applies regardless of company size — it's the interpretation that changes.
Illustration of how revenue growth rate translates to relative bar height — contraction, flat, moderate, and strong growth.
How to Use This Calculator
- Choose Total Revenue or Revenue Growth Rate from the mode selector.
- For Total Revenue, enter Units Sold and Price per Unit ($).
- For Revenue Growth Rate, enter Previous Period Revenue ($) and Current Period Revenue ($).
- Select Calculate to see the result.
Related Calculations
Turn revenue into profit with the Profit Calculator, or see how much of each sale is retained after commission with the Commission Calculator.