Post Frequency Calculator
Turning a Content Goal Into a Posting Schedule
A content calendar usually starts with a number — "60 posts this quarter" — that needs converting into something an actual schedule can use, whether that's a weekly cadence or the number of days between posts. This calculator handles both directions: deriving a weekly posting rate from a target and timeframe, or deriving the gap between posts from a chosen weekly rate.
The Formulas
Posts per Week Needed: Posts per Week = Target Total Posts ÷ Weeks in Campaign
Posting Interval: Interval (days) = Days ÷ Posts per Week
Posting Interval: Interval (days) = Days ÷ Posts per Week
Where This Matters
- Planning a campaign from a total post target — converting "60 posts over 12 weeks" into "5 posts per week" makes the target actionable on a calendar.
- Setting a sustainable cadence — converting a chosen weekly rate into a day-interval (e.g. "every 1.4 days") clarifies whether the schedule is actually realistic to maintain.
- Comparing cadence against growth calculators — pairing a target posting frequency with the Follower Growth Rate Calculator helps evaluate whether consistency is paying off.
Worked Examples
| Mode | Inputs | Result |
|---|---|---|
| Posts per Week Needed | 60 target posts over 12 weeks | 5 posts/week |
| Posting Interval | 7 days at 5 posts/week | Every 1.4 day(s) |
How to Use This Calculator
- Choose a mode: Posts per Week Needed or Posting Interval.
- For Posts per Week Needed: enter Target Total Posts and Weeks in Campaign.
- For Posting Interval: enter Total Days and Posts per Week.
- Select Calculate to see the result for the chosen mode.
Related Calculations
Once a cadence is set, track whether it's moving the needle with the Follower Growth Rate Calculator, or evaluate campaign spend with the Social Media ROI Calculator.