Phishing Simulation Click Rate Calculator
Reviewed by Hamza Gujjar, Algorithm Architect & Software Developer
Last updated: July 27, 2026Phishing Simulation Click Rate Calculator
Running a simulated phishing campaign against employees is one of the most common ways organizations measure real-world security awareness. This calculator turns raw send/click counts into a percentage benchmark.
Click Rate% = (Emails Clicked / Emails Sent) x 100
Frequently Asked Questions
What's a "good" click rate? Industry benchmark studies have generally found average click rates somewhere in the 5-15% range across organizations, though this varies enormously by industry, sophistication of the simulated email, and how frequently the organization runs these campaigns.
Example: 45 clicks out of 500 emails sent = (45/500) x 100 = 9.0%.
Does a low click rate mean we're secure? Not entirely - phishing simulations measure susceptibility to a specific simulated attack style, not overall security posture. A low click rate combined with poor patch management or weak access controls can still leave an organization highly exposed to other attack vectors.
How often should these campaigns run? Most security awareness programs run simulations quarterly or monthly, since click rates tend to creep back up over time without repeated reinforcement and training.