CTR Calculator

Measuring how compelling an ad actually is

Click-through rate measures what percentage of people who saw an ad actually clicked it - a direct signal of how well an ad's creative, messaging, and targeting resonate with the audience seeing it.

Worked example

For 250 clicks out of 100,000 impressions:

CTR = 250 / 100000 x 100 = 0.25%

Ad Format	Typical CTR Range
Display banner ads	Under 1%
Search ads (well-targeted)	2-5%+
Social media ads	0.5-2%

Average CTR benchmarks vary enormously by platform, ad format, industry, and targeting quality - compare CTR against your own historical campaigns and industry benchmarks specifically, not a single universal number.