SEO ROI Calculator

Applying standard ROI math to SEO

SEO ROI uses the exact same formula as any other marketing channel: compare revenue generated against total cost invested. The challenge with SEO specifically is accurately attributing revenue, since organic search often plays a supporting role earlier in a longer customer journey.

Worked example

For $25,000 in revenue attributed to SEO against a $5,000 total SEO investment:

ROI = ((25000 - 5000) / 5000) x 100 = 400% ROI

Input	Where to Find It
Revenue from SEO	Analytics goal value or e-commerce revenue filtered to organic search channel
Cost of SEO	Agency fees, tools, content production, and internal staff time

Use assisted conversion or multi-touch attribution reporting where available, since first-click or last-click models alone can significantly under- or over-credit organic search's actual contribution to a sale.